Building Relations PR has been appointed by Barratt London to handle its consumer PR, for landmark developments across the capital Landmark Place in the City of London, Upton Gardens which is being built on the site of the iconic former West Ham United FC ground, and Hendon Waterside, an estate regeneration delivering over 2,000 homes in north London.
Building Relations will devise impactful PR campaigns and ideas to help promote the sale of new homes for Barratt London as well as build meaningful relationships within the local communities that they are building in. Building Relations will promote all aspects of the housebuilding business across the capital, ranging from generating extensive media coverage for new development launches and case studies of purchasers, promoting company initiatives like its apprenticeship scheme, to placemaking and destination work for its larger mixed-use developments.
The appointment comes as a result of several successful years working with Barratt and David Wilson Homes across the Groups’ Southern Counties and Kent divisions. Building Relations plans to roll out a range of relevant community engagement initiatives, including a full education programme.
The account will be led by Rachel Colgan, who set up Building Relations in 2015 and previously managed Barratt Developments’ first in-house PR team, alongside Kathryn Reucroft who joined in 2016, formerly of Four Communications. The duo worked together in their first PR agency jobs at Trimedia Harrison Cowley (now Grayling) 10 years ago and have grown the Surrey-based business from just the pair of them to now having eight staff members and expanding client portfolio.
Rachel Colgan, Managing Director of Building Relations, comments: “We are delighted to have been appointed to work with Barratt London. Barratt has been a long-standing client for us and so we are over the moon that our hard work has been recognised by its London divisions. We are very excited to have the opportunity to promote some of the capital’s most prestigious developments, but also those in regeneration areas where these new homes will form the heart of these up and coming commuter belt destinations. We have made some new appointments to the team and are ready for the challenge.”