At Building Relations, one of our core values is to be open and honest with our clients. This may be surprising to some, but this means that if we don’t think an idea will work, we will advise a client against pursuing this activity even if it means losing out on work. PR can be time consuming and developing ideas that we know will not produce the desired outcome is, we feel, a waste of everyone’s time and resources and will only result in disappointment. That said, we love a challenge and are very happy to be proven wrong and will always go the extra mile to find a way.