BR’s Account Manager Kyle and Senior Account Executive Charlotte, recently visited client Dandara’s new Wittering Place development in West Wittering, East Sussex.

In this blog we show how getting under the skin of a development creates impactful PR campaigns – and illustrates the value of seeing the product first hand.

Heading to West Wittering on a sunny day, Kyle and Charlotte were keen to see client Dandara’s new Wittering Place development in East Sussex for themselves.

As part of their visit they toured round the newly launched show homes, designed by Abode, with interiors to reflect its coastal surroundings. At the end of the tour, they ventured down to the beach to see what the location had to offer!

The development is located about five minutes from the seafront, with an array of shops, cafes and food parlours to enjoy on the beach (the renowned British seaside treats – ice cream and fish and chips).

Getting Out and About

Exploring the local area meant the team had the chance to brainstorm PR ideas and ways in which Dandara could engage with the local community.

Inspiration Sparks Content

Visiting the development enabled the team to think beyond press releases; it allowed them to notice the feeling of the neighbourhood, the demographic of neighbours and the lifestyle around the area.

Pitching Opportunities

Viewing the show homes first hand and the details within them allows the team to effectively pitch the development for specific requests journalists may have.

Images are fantastic – but seeing the smaller details in person can leave room for more press opportunity.

Context from the Surroundings

A big part of PR’ing a development is engaging and knowing the village it’s situated in. By visiting West Wittering, the pair were able to see first hand the café’s, surfing shops, local business parlours, the beach, churches and schools. From oyster campaigns to yoga classes, watch out for our campaigns in the press.

You can check out Kyle and Charlotte’s recent visit to West Wittering in our latest Instagram reel here!

If you want to find out more about our services, get in touch with us at pr@building-relations.co.uk.