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What is the role of AI in property, and how can we apply it to PR?

We tend to think of AI as a relatively new phenomenon, forged in the advent of Chat GPT. It’s easy to forget that we’ve been living with AI in property for 20+ years. It’s embedded in our autocorrect, Alexa devices, and even the algorithm that dictates the next post you see on your social media feed.

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How To Leverage Influencer Marketing For Maximum Impact In Property

Throwback to ten or so years ago when influencer marketing was a relatively new buzzword, limited to celebrities and a few dedicated bloggers (Zoella springs to mind). However, now the term “influencer marketing” encompasses a range of social media personalities and content creators who endorse a product or service across their platforms to a loyal following.

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2024 Spring Budget: Impact on the property sector

All budgets are political. In an election year, especially so. 

For the Government, the Chancellor decided to call back an old friend to help him out: Prudence. Whilst he and those on the green benches around him wanted to make a bigger bang, Prudence was whispering in his ear. Want even bigger tax cuts? Sorry, but Prudence says no. (But she might be persuadable in the years ahead if you ask her back).

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