In this blog, our in-house graphic designer Meig Wilson discusses why great visuals are no longer just a bonus in PR, but a key part of a successful campaign.   

In today’s media, a great PR campaign is not measured by press coverage alone. Designed elements do more than simply “look good”. They help clarify complex information, evoke emotion, and shape how your message is received and remembered. In other words, they are integral to achieving the very goals of Public Relations.  

Whether it’s a clear infographic, a seamless reel, a compelling internal newsletter or a refreshed visual identity — at Building Relations PR, we don’t underestimate the power of visual communication. Here are a few reasons why:   

Brand Consistency Builds Trust  

In PR, reputation is everything. Graphic design ensures your brand presents itself consistently across all platforms; from social media content, newsletters, infographics, reports, to event collateral. A coherent visual consistency reinforces brand identity and builds trust with those who matter: your audience, stakeholders and journalists

It Brings Data to Life  

A big part of PR is storytelling, and data often supports these stories. But who wants to wade through a spreadsheet of numbers? Design transforms raw data into clear and captivating infographics, presentations, and reports, making insights both accessible and memorable.  

Media Outlets Expect Visual Assets  

Journalists and editors are increasingly looking for ready-to-use materials. If your press release comes with an eye-catching graphic, high-quality photography or video content, it’s more likely to be picked up and published. Visuals don’t just support the story; they make it press-ready.  

Social Media Demands Design  

PR has moved beyond traditional media, with digital platforms playing a leading role in brand communication. Instagram, LinkedIn, and TikTok are highly visual platforms that demand creative content to capture attention. Branded templates, animated videos and reels have become essential tools for engagement. In fact, recent data shows that video content on LinkedIn drives five times more engagement than text-only posts.  

With demand for design-led content at an all-time high, The Studio — the creative branch of our PR agency — is here to help.  

Where no two days are alike, one day you might find Meig on a client photoshoot, the next designing a logo for a new business pitch, creating a bespoke newsletter, or editing video content. To capture the variety of her work, Meig has put together a short reel showcasing a typical day in the life of a Graphic Designer at Building Relations PR.  

If you want to know how design can elevate your PR campaign, contact The Studio team.