It might only be August, but in the world of PR, it’s never too early for Christmas – we’ve been thinking about the festivities for months!
Although it’s summer, we have already supported client Barratt Homes with their first Christmas event of the year. Taking place on 27th July, ‘Christmas in July’ was hosted at Barratt Southern Counties’ Cricket Field Grove development in Crowthorne, Berkshire, in aid of local charity Sebastian’s Action Trust, which supports seriously-ill children and their families.
‘Christmas in July’ is an annual event that Sebastian’s Action Trust organise, with the aim of putting the magic and sparkle of Christmas back into the lives of the children and families that they support. Throughout July, the charity encourages its supporters to get into the festive spirit by organising their own events.
We organised a successful ‘Christmas in July’ event on behalf of Barratt Southern Counties for the children and families at Sebastian’s Action Trust, as well as residents from Cricket Field Grove, and the wider community. During the day, children were able to meet Santa Claus in his grotto, write their own ‘Letters to Santa’ which were then posted into a special post box, play games and have their faces painted. There were also refreshments for guests to enjoy, and a raffle to help raise money for the charity. The event, which was entirely sponsored by Barratt Southern Counties, was a huge success and over £300 was raised on the day, with 100% of the proceeds going to charity.
Although this was a one-off event in summer, preparations are getting underway for Christmas in December! It might seem far away, but if you want to make an impact and get the most out of PR around the festive period, now is the time to start planning.
If you’re looking for PR support for any Christmas events or campaigns, get in touch to find out how we can help: firstname.lastname@example.org