The scramble for editorial has never been greater, owing to the reduced page numbers in the property sections – and newspapers as a whole – and journalists still on furlough due to COVID-19. However, Barratt London, our creative client sought to find a way to engage with the media whilst obeying social distancing guidelines. Together we arranged a virtual cocktail night at the Ridgeway Views development, in their brand new Malibu-style detached family home.
This week, Rishi Sunak announced a £30billion rescue plan to help boost Britain’s fragile economy as it recovers from the impact of Covid-19. The support included a bonus for job retention, VAT cuts and discounts for eating out.
Photography is key to getting the most out of portals, PR and marketing; and now more than ever this is key given the level numbers of sellers and buyers alike looking for homes on their mobile phones – so like all things, you have just seconds to make a good impression before they scroll on by.
Over recent weeks, the property market has re-opened and construction has safely re-started on many sites across the country. We have worked closely with client Barratt Developments’ London, Southern Counties and Kent divisions as they made the decision to re-open some of their sites.
Proptech is continually evolving. You need to have your finger well and truly on the pulse at all times to not miss a beat. Just by looking back to ten years ago, industry practices seem irrecognisable, now dominated by docusign, virtual viewings and augmented reality.
In unknown times like those we currently face, it would be easy for companies, big or small, to hide away and scale back communications functions. However, as global media consumption increases at an almighty rate across all media outlets, the role that communications and PR plays becomes increasingly important. Certainly, your messages will have to change to sensitively reflect the changes and it’s definitely not business as usual but there are still timely opportunities to communicate positive and supportive messages.
Smart homes just got smarter… With a new decade comes new possibilities and even amidst a global pandemic, that is exactly what our new client Wondrwall is bringing into 2020.
With marketers worldwide set to spend more than £82bn on social media in 2020 alone – an 8.7% increase on last year – staying ahead of the curve on social and digital outreach is at the forefront of our strategy here at Building Relations.
It’s been a big week for the UK property industry. Just as we were all preparing for the Chancellor to deliver his first Budget, news came through that the Bank of England is cutting interest rates by 0.5% in response to the ongoing threat of Coronavirus.
Edward Heaton, founder and managing partner of buying agents, Heaton & Partners , gives his thoughts on what’s in store for the Prime Property market this year.
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