How we gave Barratt London’s Passivhaus announcement the launch it deserved
This was one of Barratt London’s biggest announcements in over a decade, believed to be the first time a volume housebuilder had committed to Passivhaus and Lo-E homes at this scale in England. Barratt London needed a proactive and tactical comms strategy to match the ambition.
Our approach
A precisely-timed announcement and proactive media engagement centred around UKREiiF, the largest real estate event in the UK.
Coordinated media engagement – including detailed Q&A materials, tailored journalist briefings and pre-launch press material, to maximise high-quality media coverage.
Lead the conversation at UKREiiF – with one-to-one meetings and a panel event on delivering sustainable homes at volume, featuring senior industry figures including Joanna Averley, Chief Planner at the Ministry of Housing, Communities & Local Government.
Raise the profile of Barratt London’s senior leadership team – with targeted thought leadership and podcast interviews placed in specialist media, coordinated alongside the launch.
The results
High-impact coverage that put Barratt London’s announcement at the heart of the conversation.
An exclusive in The Times, on the front page of the website (which has an online monthly reach of 15 million) the day before UKREiiF.
Over 40 pieces of press coverage for the announcement in London, business, property trade and sustainability media.
Thought leadership pieces and podcast interviews in Edie Magazine, Inside Housing, NLA Magazine, Net Zero Ambitions Podcast and Passive House Accelerator.
“The strategic PR support from Building Relations has been impactful in establishing Barratt London as an industry leader in regeneration, partnerships and London development.”
Craig Carson Regional Managing Director of Barratt London
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