CASE STUDy

How we’re helping City & Country build a reputation as one of the UK’s most distinctive housebuilders

City & Country has been creating exceptional homes for over 60 years. With a new five-year business plan, they needed a new PR agency to help them drive the business forward. They brought us onboard to increase brand awareness, boost customer engagement, drive sales and build their reputation as one of the UK’s leading SME housebuilders.

Our approach

A holistic approach to increase reach and build a reputation that would support City & Country’s growth plans, including consumer PR, corporate communications and community engagement.

Drive awareness and sales of new developments with targeted local and national media relations, around:
- Major development and sales milestones, including the launch of their flagship scheme – Bath Press.
- Strong case studies.
- Community engagement, including onsite events and championing charitable partnerships.
Build City & Country’s national reputation for quality, design and placemaking, including:
- Proactive media relations.
- Filming and content creation with brand ambassador George Clarke at different developments.
- Launching a partnership with Forest to offer new residents at The 1840 in Wandsworth a year of free e-bike travel.
Place City & Country at the forefront of the SME housebuilding conversation:
- Raise the profile of key spokespeople with speaking slots, reactive comment, thought-leadership, and interviews across national, business and trade press.
- Case studies, comment and a video series in partnership with Time for Timber around City & Country’s leadership in timber construction.
- Engage with key industry stakeholders and relevant members of parliament at the Labour Fringe Conference, driving the conversation on unlocking high-quality housing across the UK.

The results

Consistent, high-impact coverage across local, national and industry media, culminating in being crowned Housebuilder of the Year at the WhatHouse? 2024 Awards.

Consumer PR

218 pieces of coverage in 2025, an uplift of 30% from the previous year.
126 pieces of development-focused coverage supporting sales.
14 customer case studies, resulting in 20 pieces of coverage and a reach of 525 million.

Corporate PR

92 pieces of coverage profiling brand activity and the senior leadership team, with a reach of 704.8 million.
Speaking slots at leading industry events including Footprint+ and Edie.
Exclusive FT Adviser site visit.
CEO, Planning Director and Technical Director all regularly profiled in the press.

Working with the team at Building Relations has been fundamental for us in raising the profile of C&C both through corporate and development PR. Building Relations go above and beyond to provide agile and strategic communications strategies, coming up with new, innovative ways to share what we are doing. The sheer breadth of coverage, attention to detail and expert advice is fantastic. Our expectations have been exceeded and being crowned Housebuilder of the Year 2024 has been the icing on the cake! We highly recommend them as an agency.