CASE STUDy

How we help Barratt London stand out in one of the world’s most competitive property markets

We’ve been Barratt London’s PR partner since 2018, delivering consumer PR for landmark developments across the capital, from Nine Elms Point in Battersea to Upton Gardens on the site of the iconic former West Ham United ground. Our role: to position Barratt London as the number one choice for new homes in London.

Our approach

A dynamic programme of creative PR. We coordinate everything from brand partnerships and journalist engagement to influencer activity and international affiliate agencies.

  • Ideas worth writing about – we create campaigns that cut through, from partnerships with brands like IKEA, COAT paints and Patch Plants, bringing in world-renowned street artists and Pride Week rainbow light installations, to community planting with residents, collaborations with influencers like Big Manny, and an accessibility campaign positioning Barratt London as a leader in inclusive home design.

  • Next level journalist engagement – we think beyond the usual site visits, from media dinners with leading restaurateurs and wellness events in on-site spas, to journalist events at the Singapore F1 and taking the former Editor of The London Standard’s Homes & Property on a speedboat down the Thames.

  • Bring the developments to life – using case studies and influencer partnerships to show what life in a Barratt London home looks like, and creating community-building events for residents and prospective buyers, from fun runs and photography workshops to beer tastings and canoe clubs.

  • Extend Barratt London’s reach nationally and internationally – with influencer and content creator activity, video projects including Women in Construction and National Apprenticeship Week, and coordinating a network of affiliate agencies running campaigns across six international markets including MENA, Hong Kong, Singapore, Malaysia, India and Turkey.

The results

A regular stream of coverage online and across top tier titles in the UK and internationally. In 2025 alone, we secured:

  • Over 250 pieces of UK coverage.

  • 40 pieces of national UK coverage.

  • 106 pieces of international coverage in top-tier titles in all our international target areas.

  • A reach of 1,794,804 and overall engagement of 84,260 with a single influencer campaign.

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The strategic PR support from Building Relations has been instrumental in establishing Barratt London as an industry leader in regeneration, partnerships and London development. By raising our profile in a range of top tier publications, the team has helped to open the right doors, supporting our work with key partners including Places for London, High Speed 2 and the Greater London Authority.

As an extension of our marketing team, Building Relations provides unmatched expertise to ensure we are well prepared for every engagement, from press trips to visits from senior ministers.

Craig Carson
Regional Managing Director of Barratt London

See some of our other work

How we helped SimplyPhi rebuild their reputation and become a trusted voice in affordable housing
How we’re helping City & Country build a reputation as one of the UK’s most distinctive housebuilders
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