CASE STUDy

How we helped Nest Seekers International break into the UK luxury property market

Nest Seekers International is the New York-based brokerage behind hit Netflix show ‘Million Dollar Beach House’, and one of the fastest-growing luxury real estate firms in the world. They came to us to launch the brand in the UK, build their reputation in the prime London market, and attract the best agents and properties to their roster.

Our approach

Strategic PR to help Nest Seekers firmly establish themselves in the UK and Europe.

  • Launch the brand with impact – with an exclusive in The Times to announce Nest Seekers International’s arrival in the UK prime property market.

  • Build trust in the brand by positioning Nest Seekers as an expert in luxury real estate – with expert comment on the prime property market from agents and the CEO, and by profiling the UK CEO as a credible voice in luxury estate agency.

  • Drive awareness and sales of prime properties – securing coverage of key listings in prime central London, Surrey and Cheshire.

  • Attract top agents to join the team – by raising the profile of Nest Seekers International as the most exciting luxury brokerage to work for in the UK.

  • Build on the success of the UK launch – with further launches in Spain, Portugal and France, and for the BBC series ‘Crazy Rich Agents’.

The results

An impactful launch into the UK market, and ongoing PR that has helped firmly establish Nest Seekers International’s reputation as a leader in the luxury real estate space. 

  • A front-page spotlight and full page feature on page 3 of The Times main paper, positioning Nest Seekers as a trailblazing firm bridging the gap between the US and the UK property markets.

  • A further 15 pieces of coverage in key national, international, trade and online publications off the back of the launch.

  • In the year that followed, over 200 pieces of coverage across key property titles for new property listings, announcements and profiling of the CEO.

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After the property featured in the Times, I got a phone call the next day from an international buyer saying they had seen the article and wanted to make an offer on the house.

Agent at Nest Seekers International

See some of our other work

How we helped SimplyPhi rebuild their reputation and become a trusted voice in affordable housing
How we’re helping City & Country build a reputation as one of the UK’s most distinctive housebuilders
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