How we helped OOBE put landscape architecture on the map
OOBE is a purpose-led, award-winning landscape architecture studio. But in a sector where coverage typically focuses on architects and developers, their contribution is often overshadowed. They came to us having never worked with a PR agency before, and asked us to help them change that.
Our approach
Position the studio as a trusted authority in landscape-led placemaking, biodiversity and wellbeing, and increase visibility to support new client opportunities and business growth.
Give landscape architecture a voice in the conversation:
proactively position OOBE within industry conversations and ensure the studio’s perspective is represented alongside architects, planners and developers.
media-friendly storytelling around live projects that goes beyond visuals and highlights social, environmental and community impact.
Position senior leadership as experts in nature-led design, wellbeing, biodiversity and the long-term value of landscape in placemaking – with expert comment, opinion pieces and thought leadership from OOBE’s Managing Director and directors.
Build momentum around OOBE’s expansion with press releases on project milestones, appointments, and new studio openings.
Strengthen networks and relationships at events – through profile-building activity for UKREiiF and forward planning for international events including MIPIM.
The results
In just three months, we helped OOBE build a clear, confident media profile and increase recognition of landscape architecture’s role within multidisciplinary project teams.
31 pieces of coverage across national, trade and local media and a media reach of more than 7 million.
Regular thought leadership and expert comment has established OOBE as a credible, trusted voice in the industry.
OOBE extended our three-month contract for a further three months on the strength of early results.
Stronger brand visibility is supporting business development and new client conversations.
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Building Relations quickly understood who we are and what we’re trying to achieve. They’ve helped us find our voice in industry conversations. Not only has their work helped highlight our business growth, but it’s also helped showcase the importance of landscape architecture and the opportunity it presents for the industry to improve wellbeing, biodiversity and the long-term value that landscape architecture can bring. The team is proactive, thoughtful and easy to work with, and it’s felt like a genuine partnership from the outset.
Oliver Smith Managing Director and Co-Founder, OOBE
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