How we’re helping Greencore Homes build a reputation for happier, healthier homes
Greencore Homes believe that homes should be healthy places – healthier for you financially, healthier for your mind and body and healthier for our planet. As they enter the next phase of their sustainable growth – with plans to build 10,000 Better Than Net Zero homes by 2035 – we’re helping them tell that story across consumer and corporate media, and drive sales for their latest developments.
Our approach
Showcase the quality, innovation and environmental benefits of their homes, connect with like-minded partners and engage audiences who share their commitment to sustainable living.
Define and sharpen messaging around sustainable homes, skills and construction – giving them a clear, consistent voice across all communications.
Support sales for The Canopies development in Oxfordshire – with a show home launch event including visits from the Mayor of Abingdon and Oxford County Council, press releases around key milestones and community engagement with local schools.
Enhance Greencore Homes’ reputation as a leader in sustainable housebuilding – with panel opportunities to demonstrate their approach and expertise, and a consistent drumbeat of coverage around milestones, appointments and land acquisitions.
Raise the profile of the senior leadership team – with expert comment, opinion pieces and thought leadership placed in trade media and on podcasts.
The results
Six journalist interviews, industry speaking opportunities and over 65 pieces of coverage in the first five months alone.
Private roundtable and speaking opportunities for the senior team at UKREiiF and a panel opportunity at the OxProp Summit in 2026.
Interviews on podcasts with UPOWA, Housebuilder and Developer, Passivhaus+ Magazine and Battle and Bunce.
Over 65 pieces of coverage from November 2025 until March 2026, reaching an audience of over 626,000, including:
> Women in Construction Week interview with Greencore Homes’ site manager in The Times.
> Thought leadership and expert comment in Housebuilder Magazine, Green Street News, Estates Gazette, Show House, Property Week, FT Adviser and The Intermediary.
“The strategic PR support from Building Relations has been impactful in establishing Barratt London as an industry leader in regeneration, partnerships and London development.”
Craig Carson Regional Managing Director of Barratt London
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