CASE STUDy

How we’re helping SO Resi change the reputation of shared ownership

We’ve been helping Metropolitan Thames Valley Housing raise the profile of its shared ownership brand, SO Resi, since 2020. Their goal: simplify shared ownership, position it as a credible, mainstream route to homeownership, and show how it can build strong, sustainable communities.

Our approach

An integrated PR strategy across consumer, corporate, trade and broadcast media.

  • Raise SO Resi’s profile with key journalists and national audiences – through a proactive press office, targeted media relationships and a dedicated campaign with The London Standard to challenge perceptions of shared ownership.

  • Position senior spokespeople as credible voices on shared ownership – with strategic thought leadership across trade and consumer media.

  • Broaden reach beyond traditional PR:

      • Digital and video campaigns to extend reach and engagement.
      • Influencer partnerships to reach new and underrepresented audiences.
      • Launch of SO Resi Partnerships’ LinkedIn channel to strengthen corporate visibility.

  • Ongoing support around development launches and the rollout of new propositions including SO Flexi (Rent to Buy) and London Living Rent.

The results

Consistent, high-impact coverage that has raised SO Resi’s profile and put shared ownership firmly at the heart of the homeownership conversation. In 2025, we achieved:

  • 121.4 million total audience reach.

  • 88 pieces of coverage, approximately 50% national coverage.

  • 58,000 LinkedIn impressions.

  • 6,000+ Instagram views.

  • 14 hours of video watch time.

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We appointed Building Relations because we wanted to leverage relationships at a greater scale, push shared ownership up the agenda and ultimately sell homes.

The world has been tumultuous over the past five years, and it’s been challenging to try and put shared ownership at the forefront. But Building Relations helped us get a lot of coverage on the topic, speak at conferences and grasp opportunities.

They channel our thoughts and give us options. We don’t necessarily do everything they suggest, but we definitely have choice and that gives me what I want as a leader.

The team at BR are genuinely lovely people that you can have honest conversations with. They aren’t just a PR agency, but a partner. Someone who, if you are willing to invest that time and relationship with, will be invested in your business as much as you are.

Esaiyas Mollallegn
Head of Marketing and Sales Operations at Metropolitan Thames Valley Housing

See some of our other work

How we helped SimplyPhi rebuild their reputation and become a trusted voice in affordable housing
How we’re helping City & Country build a reputation as one of the UK’s most distinctive housebuilders
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