At the first Sustainabuild Scotland Breakfast Club we had the pleasure of meeting Alicia Storie, founder of the Edinburgh based sustainable interior design studio AdesignStorie.
The world of PR is changing and more dynamic than ever before. As we head in the New Year, our team has pulled together its PR industry trends for 2024 – from the latest social media updates to the move towards more digital content and the return of face-to-face events.
After two long weeks of negotiations, talks and global promises, COP28 draws to a close, with an agreement in place for the first time in COP history to transition away from fossil fuels within the next decade.
This week (23 October), reports suggested that the UK government has revoked plans to bring forward new legislation to change the nutrient pollution laws, which requires new developments to stop the level of phosphates and nitrates entering vulnerable watercourses and catchment areas.
The PRCA’s International Summit was a meeting of PR professionals from around the world – with some, such as me, attending in person and others joining virtually.
Last week I attended the London Real Estate Forum (LREF 23) organised by NLA; an organisation dedicated to London’s built environment. It was a very well attended event with more than 950 delegates joining together at the Barbican Centre.
Specialist Property PR Agency Building Relations has announced the hire of its first-ever Sustainability PR Director. This strategic move underscores the PR agency’s dedication to promote the best sustainable practices in the housing, property and construction industry throughout the UK. Sustainability is a hotly discussed topic in the housing industry – and never more so than now with changes around the UK’s green policies afoot.
In today’s fast-paced and competitive media landscape, a strong and reliable public relations (PR) strategy is essential for any organisation seeking to enhance its reputation, engage with its target audience, drive enquiries and stand out from the crowd.
Building Relations has joined Homes for Scotland, the voice of the home building industry north of the Border.
The organisation represents c200 members which together deliver the majority of the country’s new build and affordable homes and is dedicated to increasing the number of homes being built annually.
Despite the common misconception, PR isn’t about spin. PR must be honest, informative and meaningful to create an impact. ‘Fluffy pieces’ aren’t going to cut it if your ultimate goal is to create a strong and reputable image of your company – particularly in this day and age, and this is especially important to remember when it comes to climate change.
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