Last week I attended the London Real Estate Forum (LREF 23) organised by NLA; an organisation dedicated to London’s built environment. It was a very well attended event with more than 950 delegates joining together at the Barbican Centre.
Specialist Property PR Agency Building Relations has announced the hire of its first-ever Sustainability PR Director. This strategic move underscores the PR agency’s dedication to promote the best sustainable practices in the housing, property and construction industry throughout the UK. Sustainability is a hotly discussed topic in the housing industry – and never more so than now with changes around the UK’s green policies afoot.
In today’s fast-paced and competitive media landscape, a strong and reliable public relations (PR) strategy is essential for any organisation seeking to enhance its reputation, engage with its target audience, drive enquiries and stand out from the crowd.
Building Relations has joined Homes for Scotland, the voice of the home building industry north of the Border.
The organisation represents c200 members which together deliver the majority of the country’s new build and affordable homes and is dedicated to increasing the number of homes being built annually.
Despite the common misconception, PR isn’t about spin. PR must be honest, informative and meaningful to create an impact. ‘Fluffy pieces’ aren’t going to cut it if your ultimate goal is to create a strong and reputable image of your company – particularly in this day and age, and this is especially important to remember when it comes to climate change.
If you thought Digital PR was just another buzzword we use in the industry, think again. Although lines are sometimes blurred between PR, marketing, social media and SEO, Digital PR is undoubtedly one of the strongest strategies a business can implement.
It goes beyond the obvious social media post; it encompasses a range of tactics to boost a brand’s online presence.
It was a sad day for me personally to say goodbye to our BR purple houses. Thinking back to their creation, those much-loved little peaked roofs will forever represent our earlier days and years of hard work whilst navigating a new world of running a business.
Whilst sustainability was the buzzword for 2021, this year ESG (Environmental, Social and Governance issues) is at the forefront of discussions. We know that action is needed now across all industries to combat climate change – and in the UK alone, the construction sector is accountable for 47% of carbon dioxide emissions, demonstrating just how important it is that we deliver new homes and buildings sustainably.[1]
Whisper it quietly, but there are signs that the coronavirus clouds are beginning to lift and 2022 may finally be the year we enter full recovery mode. But what’s been at the forefront of this change?
The BR Digital team asked me to write a blog to help us celebrate our seven years in business and I must admit, I was a little unsure as to what I might say that anyone would find interesting. I am so busy in my day to day, thinking about new ideas for our property clients, that the prospect of coming up with something profound myself, left me a little daunted.
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
