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An introduction to ESG in property

Whilst sustainability was the buzzword for 2021, this year ESG (Environmental, Social and Governance issues) is at the forefront of discussions. We know that action is needed now across all industries to combat climate change – and in the UK alone, the construction sector is accountable for 47% of carbon dioxide emissions, demonstrating just how important it is that we deliver new homes and buildings sustainably.[1]

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A digital evolution and its impact on the property PR industry

The BR Digital team asked me to write a blog to help us celebrate our seven years in business and I must admit, I was a little unsure as to what I might say that anyone would find interesting. I am so busy in my day to day, thinking about new ideas for our property clients, that the prospect of coming up with something profound myself, left me a little daunted.

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Why PR stunts might be what your business needs to get noticed

Publicity stunts have been a staple of the PR and marketing industries for as long as they have existed. Designed to capture attention from the press and go viral on social media, these events are extremely visual and creative – the more outside the box they are, the better! Unlike a campaign, PR stunts are just a snapshot of a single moment in time: easy to share, gains instant press coverage, and helps build momentum to promote a brand or message. 

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Riding the Airways

It comes as no surprise that a third of us are listening to more radio compared to before the pandemic, as many of us tuned in during the many months we’ve spent at home. Media consumption has skyrocketed as we crave the social connection that radio brings, offering a trusted source of news, opinion and entertainment. For brands, broadcast media continues to be an extremely valuable way to reach their customers.

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The power of TIKTOK in the UK property market

Since launching in 2017, TikTok has well and truly taken off and is expected to reach 10 million users in the UK this year. Whilst the majority of users are in the Gen-Z age bracket (24% are aged 15-25 in the UK), those aged 26-45 make up 18% of the platform’s demographic. With such a high number of users at homebuying age, there is a real opportunity for property companies to take control and utilise TikTok for their brand.

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