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Why PR stunts might be what your business needs to get noticed

Publicity stunts have been a staple of the PR and marketing industries for as long as they have existed. Designed to capture attention from the press and go viral on social media, these events are extremely visual and creative – the more outside the box they are, the better! Unlike a campaign, PR stunts are just a snapshot of a single moment in time: easy to share, gains instant press coverage, and helps build momentum to promote a brand or message. 

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The Main Event

When the first lockdown was announced on Monday 23rd March 2020, the hospitality and events industries went into hibernation overnight, along with many other services which could no longer operate under the new rules. Not only were in-person events a distant memory, but many of our clients had to pause construction for a few months due to restrictions on building sites, meaning we at Building Relations had to get creative.

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Riding the Airways

It comes as no surprise that a third of us are listening to more radio compared to before the pandemic, as many of us tuned in during the many months we’ve spent at home. Media consumption has skyrocketed as we crave the social connection that radio brings, offering a trusted source of news, opinion and entertainment. For brands, broadcast media continues to be an extremely valuable way to reach their customers.

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BR launches new website to reflect a busy year!

It’s been a while in the making but it’s finally here. In fact this job appeared on our to-do list well over a year ago but as we have been so busy looking after clients, like all our own marketing activity, has taken a back seat. However, the moment of truth is finally here. Welcome to the new Building Relations PR website!

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Latest House Price Index highlights the unexpected twists and turns of our property market in a pandemic year

Rightmove has released its latest House Price Index results, showing that for the first time ever the average house price in Britain is now a third of a million pounds. This month saw prices jump up by £5,767, or 1.8%, leaving the average home now valued at £333,564. After an unprecedented year with unpredictable impact, nobody expected a housing boom in the midst of economic turmoil. So, what’s going on?

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THE POWER OF TIKTOK IN THE UK PROPERTY MARKET

Since launching in 2017, TikTok has well and truly taken off and is expected to reach 10 million users in the UK this year. Whilst the majority of users are in the Gen-Z age bracket (24% are aged 15-25 in the UK), those aged 26-45 make up 18% of the platform’s demographic. With such a high number of users at homebuying age, there is a real opportunity for property companies to take control and utilise TikTok for their brand.

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It’s All About Al Fresco Dining

Despite this week’s snow and cold weather, many of us will be wrapping up warm ready to brave the trip to the pub tonight. The opportunity for al fresco dining feels like the first step towards relative normality. With limitations on contact with loved ones inside, it really strikes us how crucial that bit of outside space has become.

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