Despite this week’s snow and cold weather, many of us will be wrapping up warm ready to brave the trip to the pub tonight. The opportunity for al fresco dining feels like the first step towards relative normality. With limitations on contact with loved ones inside, it really strikes us how crucial that bit of outside space has become.
A year into the pandemic, the vast majority of companies have had to adapt to new methods of working. Prior to the first lockdown in the UK, working from home was reserved for freelancers or viewed as a nice occasional perk.
As we move towards the end of lockdown with normal working life on the horizon, more and more questions are being asked about what lies ahead for London’s property market. On Wednesday 17th March at 6pm, Barratt London hosted an ‘Investing in London’ webinar, to discuss and answer some of the most pressing questions, hosted by Alice Norman, Barratt’s Group Communications Manager.
Podcast listenership in the UK is increasing year-on-year with more than 15.6 million of us tuning into a podcast in 2020, and forecasts predicting close to 20 million listeners by 2024. There’s no denying that podcasts are taking the UK by storm, and the property industry is one sector that is reaping the benefits of this growing form of coverage.
We’re all getting a bit fed up with the word ‘unprecedented’, but the events of the last 12 months have been a moment in history for everyone across the world. In response, the Chancellor’s pandemic Budget promised to help the nation recover by protecting jobs, livelihoods and pushing investment-led growth. To most commentators, Rishi Sunak made the right decision in choosing to delay tax rises and instead put the focus on reviving businesses.
The pandemic has accelerated influencer marketing across all sectors, as we collectively spend more time at home and on our phones. There has never been a greater opportunity to integrate influencers into existing PR and marketing strategies, particularly in the property industry where consumers are increasingly searching for interiors and aspirational homes online.
As we approach the Twelfth Day of Christmas when traditionally the trees come down and the decorations are put away, we’re reflecting on the many Christmas campaigns organised for our clients this festive period.
Influencers are an increasingly valuable method of marketing and PR, with Instagram deemed to be the most important social media channel for companies to utilise. The world of influencers can be a minefield, and with an estimated 500,000 influencers on Instagram alone, it can be difficult to know where to start.
As an agency we are always trying to learn new skills and stay in tune with the latest trends. Hollie and Emily recently took part in the Profile Q&A Webinar: “Broadcast Revolution offers new opportunity”. The webinar provided an insight into the current broadcast media landscape and explored the coverage opportunities available within the current news agenda.
This week Team BR took part in media training – we’re rarely in front the camera, but it’s always great for us too – to learn in more detail the importance of how to handle the press, stand out amongst the crowd, help clients protect their reputation and also gain confidence for interviews.
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