A new year calls for new PR and social media trends, but what will the communications landscape look like throughout 2022, and how can businesses ensure they are using these trends to their advantage?
Influencer marketing has witnessed unprecedented growth in recent years and is showing no signs of slowing down! The use of influencer marketing is a sure-fire way to expand the reach, follower count, and engagement of any brand on social media – and it is expected to become more than an £11 billion industry by 2022.
Award winning local housebuilder Berkeley Homes has launched a photography and drawing competition open to all residents local to the Woodhurst Park development in Warfield for a chance to win a Polaroid instant camera.
Publicity stunts have been a staple of the PR and marketing industries for as long as they have existed. Designed to capture attention from the press and go viral on social media, these events are extremely visual and creative – the more outside the box they are, the better! Unlike a campaign, PR stunts are just a snapshot of a single moment in time: easy to share, gains instant press coverage, and helps build momentum to promote a brand or message.
It comes as no surprise that a third of us are listening to more radio compared to before the pandemic, as many of us tuned in during the many months we’ve spent at home. Media consumption has skyrocketed as we crave the social connection that radio brings, offering a trusted source of news, opinion and entertainment. For brands, broadcast media continues to be an extremely valuable way to reach their customers.
Podcast listenership in the UK is increasing year-on-year with more than 15.6 million of us tuning into a podcast in 2020, and forecasts predicting close to 20 million listeners by 2024. There’s no denying that podcasts are taking the UK by storm, and the property industry is one sector that is reaping the benefits of this growing form of coverage.
The pandemic has accelerated influencer marketing across all sectors, as we collectively spend more time at home and on our phones. There has never been a greater opportunity to integrate influencers into existing PR and marketing strategies, particularly in the property industry where consumers are increasingly searching for interiors and aspirational homes online.
Influencers are an increasingly valuable method of marketing and PR, with Instagram deemed to be the most important social media channel for companies to utilise. The world of influencers can be a minefield, and with an estimated 500,000 influencers on Instagram alone, it can be difficult to know where to start.
Photography is key to getting the most out of portals, PR and marketing; and now more than ever this is key given the level numbers of sellers and buyers alike looking for homes on their mobile phones – so like all things, you have just seconds to make a good impression before they scroll on by.
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