The robots are rising. With artificial intelligence (AI) powered smart home assistants – like Apple Siri and Amazon Alexa continuing to work their way into our everyday lives, the property industry too is seeing the lines blurred between man and machine. PropTech is becoming a force to be reckoned with and is certainly of interest to journalists looking for the next big thing to write about.
From celebrity interior designer and TV personality Linda Barker selling her Dulwich house to Prime Minister Theresa May visiting Barratt Homes’ Montague Park development in Wokingham, we are proud to have worked on some of the biggest property stories in recent months. Here is a selection of some of the stories you may have read about.
Bring us into your team! One of our biggest pieces of advice to clients and prospective clients is that you will only get out of a PR campaign what you are willing to put in. This couldn’t be truer.
Today (Wednesday 9th May 2018), the future of property management, was the hot topic of discussion at an exclusive roundtable event in London, attended by key figures in the property management industry such as Ben Lerner (MD of Qube), Duncan Rendall (CEO of Rendall and Rittner) and John Redfern (Director of Property Management at Savills). Hosted by Building Relations PR and chaired by Faisal Butt of Pi Labs and Spire Ventures, the event covered a range of topics relevant to the debate.
A picture tells a thousand words, or so they say. In property PR a good picture is worth more than that. Editors want to create an eye-catching and aspirational publication, but with many without their own budget for photography they depend on the images that are supplied to them by their good friends in PR like us. The better the photo, the more likely it is that it will be used, or that it will become the lead image in a feature.
This Easter we have created a new and very ‘egg-citing’ community relations campaign for our client Barratt Homes with some schools that neighbour its new homes developments.
Following on from the success of last year’s National Storytelling Week we have once again teamed up again with our client Barratt Homes to sponsor a professional storyteller to visit schools in close proximity to its developments. This year the event ran from the 27th January to the 3rd February and encouraged children to immerse themselves in a wonderful story.
When Lloyd, the Site Manager at Barratt Homes’ Montague Park, asked ‘Are you going to be builders when you grow up?’, the chorus of ‘Yes!’ that came from the Foundation year class at Wescott Infant School told us that our most recent Site Safety visit was a success.
When sitting under a pile of newspaper cuttings, scissors and glue as young and inexperienced junior account executives over 10 years ago, property PR professionals Rachel Colgan and Kathryn Reucroft had no idea they were sitting next to their future business partner.
Building Relations has had the champagne on ice to celebrate its property award success this year, with last week the team raising a glass to its double hat-trick, as client Upad were shortlisted for ‘Best Online Agent’ in The Estate Agent of the Year Awards.
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