27 April 2026

Supporting first time buyers to Step on the Ladder with Barratt London

CASE STUDy

Supporting first time buyers to Step on the Ladder with Barratt London

Barratt London wanted to create a flagship campaign to directly challenge the negative feelings so many aspiring buyers have about getting on the ladder in London at this moment. They brought us in to reach Gen Z and Millennial buyers and show them that getting on the ladder might be closer than they think.

Our approach

An integrated campaign to flip the narrative around first time buying in London – to make it feel less daunting, more achievable and get buyers excited at the prospect of owning their first home in the capital, with Barratt London perfectly placed to help them do it.

Position Barratt London as the go-to developer for first time buyers in London – with a multi-pronged media campaign bringing together spokespeople, data, expert interviews and real buyer stories across national media, podcasts and radio.
Make homeownership feel less intimidating for Gen Z and Millennial buyers – through partnerships with content creators and influencers, and user-generated-style content on Instagram to answer common questions about buying a home.
Create a must-visit event to take the campaign to the high street – planning, promoting and delivering the Step on the Ladder pop-up shop in Soho for a week, including:
- An exclusive press, influencer and lender preview launch event.
- Creative marketing, including reverse graffiti and custom doughnuts for local businesses.
- Interactive experiences, including a money confessions wall and house DJ, and one-to-one conversations with experts for aspiring buyers.

The results

A hugely successful campaign that captured the hearts and minds of first time buyers in London.

18 pieces of coverage across national, local and trade press.
16 broadcast and podcast interviews recorded with spokespeople.
12 influencers visited the pop up shop, generating 30 pieces of content.
The Ministry of Housing, Communities & Local Government used the pop-up as a backdrop to record social media content focused on top tips for first time buyers.
Hundreds of visitors to the pop-up shop, with a queue out the door on the final day.

@ugcliza_

We wanted to create a flagship campaign for Barratt London to directly challenge the negative feelings so many aspiring buyers have about getting on the ladder in London. The Step on the Ladder campaign was designed to do exactly that. It effectively addressed the key concerns faced by young people today and demonstrated how Barratt London is championing first time buyers and helping them get on the ladder in a fun and interactive way.

Building Relations was a key collaborative partner in driving forward the idea and concepts for the campaign to reach our target Gen Z and Millennial audience.

The first pop-up shop was an enormous success – taking us direct to the consumer with a place on the high street for the first time. We are now looking forward to building the Step on the Ladder campaign in future as a core component of Barratt London’s overall marketing strategy.

Rose Pullan
Head of Marketing at Barratt London

See some of our other work

How we helped SimplyPhi rebuild their reputation and become a trusted voice in affordable housing

How we’re helping City & Country build a reputation as one of the UK’s most distinctive housebuilders

Ben Hamman

27 April 2026

How we’re helping Greencore Homes build a reputation for happier, healthier homes

CASE STUDy

How we’re helping Greencore Homes build a reputation for happier, healthier homes

Greencore Homes believe that homes should be healthy places – healthier for you financially, healthier for your mind and body and healthier for our planet. As they enter the next phase of their sustainable growth – with plans to build 10,000 Better Than Net Zero homes by 2035 – we’re helping them tell that story across consumer and corporate media, and drive sales for their latest developments.

Our approach

Showcase the quality, innovation and environmental benefits of their homes, connect with like-minded partners and engage audiences who share their commitment to sustainable living.

Define and sharpen messaging around sustainable homes, skills and construction – giving them a clear, consistent voice across all communications.
Support sales for The Canopies development in Oxfordshire – with a show home launch event including visits from the Mayor of Abingdon and Oxford County Council, press releases around key milestones and community engagement with local schools.
Enhance Greencore Homes’ reputation as a leader in sustainable housebuilding – with panel opportunities to demonstrate their approach and expertise, and a consistent drumbeat of coverage around milestones, appointments and land acquisitions.
Raise the profile of the senior leadership team – with expert comment, opinion pieces and thought leadership placed in trade media and on podcasts.

The results

Six journalist interviews, industry speaking opportunities and over 65 pieces of coverage in the first five months alone.

Private roundtable and speaking opportunities for the senior team at UKREiiF and a panel opportunity at the OxProp Summit in 2026.
Interviews on podcasts with UPOWA, Housebuilder and Developer, Passivhaus+ Magazine and Battle and Bunce.
Over 65 pieces of coverage from November 2025 until March 2026, reaching an audience of over 626,000, including:
- > Women in Construction Week interview with Greencore Homes’ site manager in The Times.
- > Thought leadership and expert comment in Housebuilder Magazine, Green Street News, Estates Gazette, Show House, Property Week, FT Adviser and The Intermediary.

“The strategic PR support from Building Relations has been impactful in establishing Barratt London as an industry leader in regeneration, partnerships and London development.”

Craig Carson Regional Managing Director of Barratt London

See some of our other work

How we helped SimplyPhi rebuild their reputation and become a trusted voice in affordable housing

How we’re helping City & Country build a reputation as one of the UK’s most distinctive housebuilders

Ben Hamman

24 April 2026

How we helped OOBE put landscape architecture on the map

CASE STUDy

How we helped OOBE put landscape architecture on the map

OOBE is a purpose-led, award-winning landscape architecture studio. But in a sector where coverage typically focuses on architects and developers, their contribution is often overshadowed. They came to us having never worked with a PR agency before, and asked us to help them change that.

Our approach

Position the studio as a trusted authority in landscape-led placemaking, biodiversity and wellbeing, and increase visibility to support new client opportunities and business growth.

Give landscape architecture a voice in the conversation:
- proactively position OOBE within industry conversations and ensure the studio’s perspective is represented alongside architects, planners and developers.
- media-friendly storytelling around live projects that goes beyond visuals and highlights social, environmental and community impact.
Position senior leadership as experts in nature-led design, wellbeing, biodiversity and the long-term value of landscape in placemaking – with expert comment, opinion pieces and thought leadership from OOBE’s Managing Director and directors.
Build momentum around OOBE’s expansion with press releases on project milestones, appointments, and new studio openings.
Strengthen networks and relationships at events – through profile-building activity for UKREiiF and forward planning for international events including MIPIM.

The results

In just three months, we helped OOBE build a clear, confident media profile and increase recognition of landscape architecture’s role within multidisciplinary project teams.

31 pieces of coverage across national, trade and local media and a media reach of more than 7 million.
Regular thought leadership and expert comment has established OOBE as a credible, trusted voice in the industry.
OOBE extended our three-month contract for a further three months on the strength of early results.
Stronger brand visibility is supporting business development and new client conversations.

Building Relations quickly understood who we are and what we’re trying to achieve. They’ve helped us find our voice in industry conversations. Not only has their work helped highlight our business growth, but it’s also helped showcase the importance of landscape architecture and the opportunity it presents for the industry to improve wellbeing, biodiversity and the long-term value that landscape architecture can bring. The team is proactive, thoughtful and easy to work with, and it’s felt like a genuine partnership from the outset.

Oliver Smith
Managing Director and Co-Founder, OOBE

See some of our other work

How we helped SimplyPhi rebuild their reputation and become a trusted voice in affordable housing

How we’re helping City & Country build a reputation as one of the UK’s most distinctive housebuilders

Ben Hamman